Privacy Policy

This Privacy Policy explains how Lux Estate Holdings LLC, doing business as Project 60 Water (“Project 60,” “we,” “us”) collects, uses, and shares information when you visit project60water.com or request a consultation, water test, or other service.

Information we collect

Information you provide. When you book a consultation, request a free water test, complete our contact form, or otherwise reach out, we collect details such as your name, phone number, email address, home address or ZIP code, and any message you send us.

Information collected automatically. Like most websites, we collect standard technical data — IP address, device and browser type, pages viewed, and referring source — through cookies and similar technologies.

How we use your information

We use your information to respond to inquiries, schedule and conduct consultations and water tests, provide and improve our services, and — where you have consented — send you appointment, support, and marketing communications. We also use aggregated, non-identifying data to understand and improve site performance and our advertising.

SMS / text messaging & mobile data

If you provide your phone number, you may separately opt in to two distinct types of SMS text messages from Project 60 Water: (1) non-marketing messages about appointment scheduling, service reminders, and customer support; and (2) marketing messages about special offers, discounts, and service updates. Each opt-in is optional and independent — you may choose one, both, or neither. Message frequency varies. Message and data rates may apply. Text HELP for assistance, or reply STOP to opt out at any time. Consent to receive text messages is not a condition of any purchase. Carriers are not liable for delayed or undelivered messages. You must be 18 years of age or older to use this SMS service.

No mobile information — including phone numbers and SMS opt-in data — will be sold or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties. We may share information only with subcontractors who provide support services (such as our CRM and scheduling provider) solely to deliver the services you request.

How we share information

We do not sell your personal information. Aside from the SMS restrictions above, we share information only with service providers who help us operate — including our scheduling and CRM provider (GoHighLevel), our website host (Netlify), and Google for analytics and advertising — and when required by law.

Cookies, analytics & advertising

We use Google Tag Manager, Google Analytics, and Google Ads (including conversion tracking and remarketing), and may use Meta (Facebook) advertising tools, to measure performance and show relevant ads on third-party platforms. These services may set cookies and collect usage data. You can opt out of personalized Google advertising at adssettings.google.com, install the Google Analytics opt-out add-on, or disable cookies in your browser settings.

Your choices

You may opt out of marketing emails via the unsubscribe link, opt out of SMS by replying STOP, and request access to, correction of, or deletion of your personal information by emailing us. Depending on where you live, additional privacy rights may apply.

Data retention & security

We retain personal information only as long as needed for the purposes described here and use reasonable safeguards to protect it. No method of transmission over the internet is completely secure.

Children

This site is intended for adults and is not directed to children under 18.

Changes

We may update this policy from time to time. Material changes will be reflected by updating the date above.

Contact

Questions about this policy? Email us at marketing@project60water.com or use our contact form.

Lux Estate Holdings LLC
d/b/a Project 60 Water
2491 S 4300 W
Ogden, UT 84401
marketing@project60water.com
+1 (385) 503-5551